Questioning Authority: Q&A with Leading Authorities for Entrepreneurial Excellence
Question and Answer sessions with leading Authorities in health, business and relationships to help service based professional entrepreneurs achieve peak performance in biz and in life.
Authority is a word that has many connotations. For this reason Authority in this context is defined as an expert + influencer= Authority. Someone who has expert knowledge on a particular subject AND has the characteristics to influence others.
Host Dr Scott Vatcher questions Authority figures to help entrepreneurs, business owners and service providers with achieving higher levels of success and fulfilment both in their business life and their personal life.
Exploring unique health challenges that service based entrepreneurs face such as fatigue, burnout, and finding balance between work-life struggles.
Exploring business and financial challenges such as marketing, sales, employees, investments, real estate, hiring and firing, when to scale and when to pivot.
Exploring relationships with self, business partners, romantic partners, your kids and your customers.
Questioning Authority: Q&A with Leading Authorities for Entrepreneurial Excellence
Is your team the reason your business is struggling? Team Building and Event Marketing with Jake Hansen
Ever wondered how to build a rockstar team that propels your business to exponential growth? Tune in as we chat with Jake Hansen, who discusses his approach to team building. Jake insists on hiring based on individual strengths and passions, steering away from traditional role definitions. By aligning each team member's personal vision and goals with your business objectives, you can amplify your collective efforts and achieve phenomenal success. Discover the power of personalized rewards and how recognizing and celebrating individual preferences can significantly enhance team motivation and retention.
Curious about how event marketing can revolutionize your health practice? We explore this with Jake, focusing on forming robust local networks through consistent, small efforts. Learn about the magic behind hosting events like the "Ladies' Night of Indulgence," designed to appreciate current clients while attracting new ones and strengthening referral partnerships. By involving local businesses and catering to client desires, these events can dramatically boost your revenue and client satisfaction, creating a win-win scenario for everyone involved.
Ready to take your chiropractic practice to new heights with innovative growth strategies? Jake shares invaluable insights on leveraging events, speaking engagements, and an independent contractor program to expand your reach. Additionally, Jake emphasizes the significance of giving back to the community and how adopting a philosophy of giving before receiving can create positive ripple effects. Join us for a transformative conversation that blends business acumen with heartfelt generosity, ensuring your practice thrives both professionally and personally.
I'm Scott Vatcher, the host of Questioning Authority, where I question authority figures about health, wealth and relationships. This episode is brought to you by TheAuthorityCocom, helping health professionals be seen as the go-to authority in their community. I hope you enjoy this episode. Welcome to the Questioning Authority podcast. I'm your host, Scott Vatcher, and I'm here questioning authority figures in health, business and relationships to fulfill a long lost desire of many of you out there to achieve greater authority, success and fulfillment both in your business and in your life. I've got a great guest here with me today, Jay Canton. Welcome to the show, hey.
Speaker 2:Scott man, it is great to be on your show we had you on our show man quite a while ago and to see where you have come, where your book has gone. It is absolutely incredible to see your success. I love I mean. Success breeds success. Proximity breeds success. I love being close to success breeds success. Proximity breeds success. I love being close to those who are successful and to see you grow is absolutely incredible. Man, I couldn't be more happy for you to see your momentum. Congrats.
Speaker 1:Yeah, thanks for that, and I could say the same thing for you. You know, looking into your background a little bit more, for me now being the host instead of the interviewer Successful dude man I love your trajectory and a big thing about that is creating a team atmosphere. Right, you can't get there by yourself. Teamwork is crucial to it, so let's get into it. I want people to get the best bang for their buck in this show. Let's talk about team building. I know you have a fantastic team. How do you go about that and why is it so important?
Speaker 2:Yeah, absolutely. I mean, the only way to really grow to high levels is to grow exponentially. Doing things by yourself is linear growth, right? You can only go as fast as you can run yourself. Having a team member immediately multiplies exactly what you can do. You know, there's a lot of docs, there's a lot of health professors out there who say, you know, hey, there's no one like me. You're absolutely right, there is no one like you. But can you find four people that are like you at 20%? Right, can, can. Can you find 10 people like you at 10%, so that you can then exponentially grow your vision? So I mean, having the right team is critical.
Speaker 2:We also very strongly believe in my businesses in hiring people, not roles. So I will look around and when someone is incredible, I'll say, oh my gosh, you would be incredible at this particular thing. In my practice, this is what you leave, this is what you live, this is what you breathe, this is what you would wake up to do. I ask each of my employees if you could pay to do something the rest of your life, what would it be? Right, you know, would you pay to do this? Would you pay to do that? I have a lady. She goes I love numbers so much. I would pay to work with numbers, especially at this type of a level. I'm like that's incredible, guess who's doing all my numbers right? So we, we, we bring in people, not roles, in my practice and then we train them accordingly.
Speaker 2:And the biggest thing in our practice and in all of our other businesses, it's so important so many doctors, so many business owners, entrepreneurs they say man, you know, I'm so angry, like I was the first one there, the last one there. How come no one has my tenacity? Well, it's because you're the owner, right, you're the owner. Have you ever asked the question how can I understand their vision better? Because if you expect them to understand your vision, why do you not understand their vision? You have to understand their vision. So we know the goals of our team members, we know what they want, we know where they want to be, we know who they are, we know what they like.
Speaker 2:We reward our team members with what they love Before. See, I'm a bacon connoisseur, scott. I love bacon. I would reward with bacon all day long. But that doesn't motivate everybody, especially some of my vegetarian team members, right? And so I had to ask them. What is it that motivates you? Hey, if you wanted to relax, what would you do to relax, if you wanted to chill out, if you wanted to celebrate? And I reward them with each of these things.
Speaker 2:My clinic director is a sports nut, so we're from Colorado, he loves all Colorado teams, grew up in Colorado, so what do I reward him? With? Unique once-in-a-lifetime opportunities with his favorite players, with his favorite teams, dining with them, eating with them, going to games, front row seats, things like that. So you got to understand. Once you bring on a rockstar team member, once you brought on the right person for the right role, and you get to understand who they are and they understand that you're going to put their needs first. They are going to fight tooth and nail for you. I have the most loyal team members on this planet, but we painstakingly seek them out and we love on them fiercely and they love on us in return, and thus our patient experience, our practice experience, is through the roof.
Speaker 1:A lot to digest there, I can guarantee you a couple of people more than a couple of people who are listening to this are like yeah, that sounds great, you've got the best staff, but my staff suck. So how do you go about? It's a huge thing in our industry, isn't it, to find that right staff, and a lot of us have had trouble with that and have probably the wrong staff. There's that old saying hire slow, fire fast. Where would you go with that, with somebody who is listening to this and going okay, I am struggling. My staff is not on the same page. Big picture is what you just described, but let's get down to the granular, the nitty gritty of what can people do right now to make a difference or make a change with either the staff that they have or knowing that it's time to move them on.
Speaker 2:Yeah, absolutely. First and foremost, we've done the studies and we know, when it comes to your staff, I mean there's going to be different roles, right, there are certain people who are going to be doing billing, certain people are going to be doing scheduling. You want to be sure that you look for the right people. So I have people that are in front of my patients, but they are people, people. They're very extroverted. I find all of them in the hospitality industry. So I've I found my, my office manager. She was one of the head honchos over at Chick-fil-A and we took my son over there for his birthday and I was looking and I said, hey, we're going to be neighbors. We're right across the street. And she goes oh my gosh, are you hiring? I thought she was joking. I said You've got an incredible role here. She goes no, my, you know my husband, he's the director. You know I'm kind of the second in command here. But this isn't my dream. My dream is health care. My dream is diet. My dream is this and I'm here to support my husband. But this isn't my dream and I thought, oh my gosh. And so we ended up talking, we ended up hiring her as my first CA and then she became our office manager and she is through the roof and scene. She's so talented.
Speaker 2:But I find I find a lot of my team members in the hospitality industry. You'll find them in hotels, you'll find them in restaurants nurses we have. We have a sonographer, an ultrasound tech. Who who is? She has the gift of gab. She can communicate. But she wasn't happy since COVID with her current job and the hospital got bought out by another hospital and their core values changed and so she goes wow, that doesn't align with what I believe. So that's where I find a lot of them. I have found several team members within my own practice. I would talk to my team and I said who lights you up every day? What patients do you have that come in that light you up? They're like, oh my gosh, kathy's incredible, bren is incredible, lauren's incredible, betsy's incredible. And we asked them hey, hey, betsy. So I have a patient concierge right now she writes letters to our, to our practice members. She researches who they are. And I said I said, hey, you know you're an ultrasound tech, you know you're an x-ray tech, but, man, I would love to have you on my team. You can communicate so wisely, you, you research who people are. I mean, you're always giving the most beautiful gifts and notes and letters and she's like funny you should ask, or funny you should say that I actually am looking, and she took a major pay decrease. But we were seeking out people, not role. So I find, within my practice.
Speaker 2:The other thing too is when we start advertising, we advertise. We have several social media channels, we have several social media groups. So look in your town, doc, we have several groups in our town. So we're in the town of Castle Rock Colorado. There's about seven different groups in Castle Rock Colorado that have anywhere from a couple hundred to twenty thousand people or more, and we and we'll post there. But what we post first is we post and say these are the core values of our team at restoration chiropractic. Here is what we believe, here is what we live. If this sounds like this is you come talk to us and can I tell you how many people said I can't even tell you that was me, man, that core value, that was so me. You guys believe that thing in your practice. I said, yeah, tell me more about who you are Because, again, specifically, there's always a role I'm looking to fill.
Speaker 2:But what we try to do is we try to cram these people into these roles and it's not the right role and you'll see that very quickly. They're not getting it. They don't they're. You know, they, they, they flounder, they don't thrive because we have the wrong person in the wrong seat. So hire off of your core values. Look in the hospitality industry and look within your practice and look within your town. Ask around, hey, who who loves health? Who loves healthcare? Who is you know, who has that? Who you know know? Who has that gift of gab? Who can communicate? You know, I ask a bunch of questions in there. Um, and the the biggest problem we usually have is is is having too many of of the of amazing people to choose from.
Speaker 1:Um it's a good problem to have good problem great problem to have great problem yeah. So in summary, I'm like what I take from this is that some things that might help other healthcare practitioners is look in the right places. You know, don't just put your ad out on what we call seek over here.
Speaker 2:I don't know what it would be yeah, indeed, and Monster, and oh, yeah, yeah.
Speaker 1:I mean that's one avenue, but you know I've never found anyone great off those. I have done the opposite thing or similar to what you've done Looking in the right places, looking in the hospitality industry, if that's the type of person hiring the right person, not the role, although the role needs to be filled, looking for the right person first. And these community groups and not only for that the community groups are great, because then people remember that and then you know when they might need a chiropractor, as an example. You're in those groups and you're not just in there doing your ads, you're not just like like advertising yourself, although you are marketing by just creating a message out to people, right?
Speaker 2:Right, I mean, and that's that's the same way how I find my doctors. You know, I, I know every single doctor in my town. I take them to lunch, I get to know who they are. I refer them patients. I refer patients to other chiropractors Isn't that crazy, scott? Or physical therapists, or MDs, or naturopaths, or you know whoever it may be. I refer like crazy because I want to be sure that my patient is seeing the right doc, and I can't tell you how many docs say, hey, are you hiring?
Speaker 2:I found my clinic director. He was an independent contractor for another doc and the other docs had listened. This kid has talent, he is a good doctor, holy cow, I haven't seen talent like this in years. But man, he's struggling on the business side and he's been a contractor. So I kind of have, you know, kind of a barrier I can't cross, like, hey, let's talk and communicate.
Speaker 2:So we started talking to each other and started adjusting each other, and then he'd come to my practice. I go to his practice, and then eventually he's like hey, can we just adjust in your practice? I love the feel of your place, I love the style of your place, and then when I started reaching out, um, cause I had reached out to so many doctors and I said, hey, I'm hiring guests. Who were the first ones were in line to knock on my door. Well, he was number one and I had four other doctors in my town say, hey, I would seriously love to put my hat in the ring here. Uh, I would love, like I. I'm willing to either sell my practice or leave my practice. I love what you have and I would love to communicate. And he ended up being the absolute best fit. But I found him intentionally. I wanted to give back to other doctors, but there's a law, the compounding effect of action law. It's better to do something two minutes a day than two hours on a Saturday.
Speaker 2:Once or twice a week, I reach out to chiropractors in my town and just ask hey, how you doing, man? You doing all right, you doing good, you happy, healthy, thriving? What can I do to help you? It's a two to three minute phone call or a text or a voicemail, and so that when someone is struggling I get the phone call. So when I need someone, I can hire local. I can hire very quickly within my own walls, and same thing goes for my other businesses. I do a lot of remote work as well, and so I have other doctors. I have a few great remote working companies, virtual companies that I work with that find, you know. I have video editors, you know. I have, you know, content creators that do all my stuff Fantastic.
Speaker 1:Let's switch gears now that if you've created a great team, now the next level is to create a fantastic team experience for your clients. Yes, you know you do a lot of really cool things when it comes to that, and one of them you know, as I was looking through, stalking you on your social media to have a look to see what you're up to more recently, I want to, you know, take a little bit of a deeper dive for the listeners to see how an event can just dramatically impact your business and your whole community. So what is it called again, women's Indulgence Night.
Speaker 2:Yeah, so we're doing the Ladies' Night of Indulgence this Saturday.
Speaker 1:Yeah, Just fill docs in. Like what is that? I think you said you've got 100 or 200 people signed up. I mean, if you want to change your practice quickly, what an incredible way to do that. So fill us in. What is that?
Speaker 2:Yeah, yeah. So we firmly believe in giving our patients a world-class experience at our office specifically, and so one of the things that we do is so, whenever we do an event, the event number one is to love on the people who are already there. A lot of docs make that mistake is, once they're there, they forget about them. I have, I have a client I coach who just talked to me today and he's like yeah, man, I had this lady. She wrote me like a one page letter, front and back, about why I don't pay attention to her. The first visit and second visit was great and I just completely forgot about her. And he's like you know, and I and I could see where probably that could have been perceived right. So we love on the people who are already there. We ask our patients if you were to go somewhere, what would you go to do, like on a Friday night, on a Saturday night? We ask them. A lot of docs try to create what they think is cool. Now, you do want to align with what you think is awesome. Why not ask your clients? Why not ask your patients? You know, hey, what would you pay to do this weekend? If you had a ladies night what would you like to see? So then, everything that they said, oh, I would love to get this done, this done, this done. That's how we created the ladies night of indulgence, and I've done this for over 11 years now and it's only gotten better. So right now we have about 80 women RSVP'd, with 150 that are interested in coming, and so it's going to be a massive event. So we're going to love on the patients who are already there. Two we have referral partners. We have people that we trust, that we do a lot of our business with, that refer our practice members to. And then three is to bring in new practice members. So this event is going to be awesome. So we're going to be having all of our vendors. So we have a one of the most exclusive spa and tanning salons in town is coming in with a tanning booth. They're going to be doing like face tans for the ladies. We have our town's most premier hairstylist. They're going to be putting in tinsel in the ladies hair and then offering them ways to go in to get into their business hair and then offering them ways to go in to get into their business. We have gourmet charcuterie boards. We have this lady that literally her art is all over Instagram. She makes these charcuterie boards that you don't want to even touch because they're so gorgeous. She has like 10 feet of table that's going to be laid out with food. We have the most gourmet chocolate coming into it. We have beauty counter skin experts coming into it, we have four massage therapists coming into it and then we have three doctors are going to be doing spinal screenings. We have about $7,000 in raffles given from our referral partners, and so the whole night will probably cost us about 700 bucks. You know give or take when all is said and done, but we, if we're talking just the business side of things, we'll make between 70,000 and 100,000 just from that event alone, directly, and then indirectly probably another hundred grand as the next year goes by, from referrals and things like that.
Speaker 2:So you love on your people who are there. Love on them, ask them what they want to do and give them what they want. That's it's. It's it's incredible thing. We ask people all the time hey, how do I find my referral partners? We'd say we'd put a little note up on the whiteboard OK, where do you get your hair done? Hey, where do you get? And I would ask questions that are that more of our high network individuals would want to answer Like hey, where is the best place in town to get your hair coloring and to get this or this? Dan, hey, where do you get our Mercedes, a BMW, a dot dot dot service, where do you do this, where do you do that? So we found incredible referral partners that refer to us like crazy. We give back to them.
Speaker 2:I have a waiting list to get into my events, a major waiting list of people who want to get in, but I literally only have so much. We have a midnight of guns and bacon and it is awesome. We literally have about 30 pounds of bacon. We have pork roast, we have rump roast, we have 400 wings. We had 400 jalapeno bacon poppers. We had a gun company come in, bring in guns. We had a tailored suit company Actually one of my jackets from Inherent, taylor Draper. Here in Inherent he did custom suit fittings. We had a men's health company come in and do testosterone checks, free blood work for everybody, and again they said we made about 100 grand from that event. So who wants to come to all my events, the people that I make money for? So who refers to me constantly, those guys and those ladies. So yeah, we love our events. It's super fun. There's a lot of energy that goes into creating them, but the exponential growth that comes outside of that for our patients, for our referral partners and bringing in new clients it's a super effective way. It's one of our marketing verticals that we have that just creates an incredible patient experience here in town.
Speaker 2:If you ask anyone on social media, they call us the cheers of chiropractic. They're like, oh yeah, that restoration chiropractic. They're the cheers chiropractic. Everyone knows those guys. They're incredible. Um, everyone knows their name. There's the who. They're the who's, who, um, not only are will you see results there, but they, they are the place that everyone knows. Everyone. Everyone recommends us, um, for that reason, it's an incredible thing and our events help drive.
Speaker 1:Yeah, I mean, you package a whole bunch of things together when you do an event like that, don't you? So you get referral partners, you get free stuff, you really again from a business point of view of retention from current clients, but then you get a huge influx in not only marketing, of awareness, but then actual new patients in the door. So I was going to ask the question and you've already sort of alluded to it, but because I know some of the listeners are thinking, like an event like that sounds huge and I don't really know where I would fit in, like how would I, as a chiropractor, get a hair salon and a spray tan? How do I fit in that? But you kind of answered it.
Speaker 1:But so you have some docs there who are for the people who want it have a spinal screen. Is that correct, correct, yes, so it's as simple as that. You don't have to get up and necessarily talk about chiropractic and think, oh, I'm just going to bore these women who came here to you know, have, and think, oh, I'm just going to bore these women who came here to you know, have a night of indulgence. I don't want to bore them, but you know they're there and they're looking for health as well. So if you can get that message across, and then that's a perfect place to market.
Speaker 2:It is. So we literally have, we have about six signup sheets when the ladies walk in hey, sign up for your massage, sign up for your hair tensile, sign up for your spray tent, sign up for your hair tensile, sign up for your spray tent, sign up for your spine check, and that's how we call it. I, over the many, many, many years, scott, you know we we've looked at spinal exam. You know we've looked at all these things. We call it a spine check because a lot of people are like, oh, it's, it's, it's not, it's not threatening. Um, and we'll, we'll probably check 70, 80 people's spines that night and we'll have at least 35 to 45 women who sign up to say, yep, I'm in, I want to come in, I want to come in for that next step. And from that and that's direct, indirectly we consistently have women who consistently reach out and say, hey, remember me, I was from that night. Yeah, I couldn't come in, but it's time for me. We have a nurturing campaign where we still keep in touch with women at future events, like, hey, if you like this event, we'd love to have you down for more events.
Speaker 2:We have women who, just who, come to a few events and eventually come in for care. Or we have a few ladies who have never come to our practice but refer to us like crazy. So because of that I created uh and this is this would be a four podcasts and a half but I created a 1099 independent contracting program where I have a team of agents who represent me and my office, who are raving fans of my office, and I created a legal structure so when someone is referring like crazy, either if they're typically they're usually patients or our referral partners, but I can give them a percentage of what, of whoever they referred into me, whatever plan they sign up for, I can legally give them a percentage, because in Colorado we can only give a 50, a $50. Thank you, you know, bouquet of flowers, a gift card, things like that. But we created a way to really say thank you. Uh, we have a massage therapist that makes two or three grand a month off of just referrals that we give her. We have a couple that makes about four grand a month from the referrals that they send us.
Speaker 2:So we have a few ladies from the event that became independent contractors. They did multi-level marketing. They're not patients but man, they refer like crazy to us. So it's endless. You know, it's that whole thought. You get what you focus on. I believe in that so firmly. You find what you look for. When you're looking for success, when you're looking for ways to grow and to create a better experience for your team, for your patients, you're going to find it and that's all. Man, I said, well, we have a lot of people that didn't come in here, but I can still utilize them and bless their lives while they bless our life.
Speaker 1:But yeah, that's one of the ways that we grow the practice through the events Just for myself and I'm sure some people listening very briefly what's a 1099?
Speaker 2:So 1099 is an independent contractor here in the US. So as a 1099 contractor, you are not an employee, you are your own boss and so a lot of chiropractors will become a 10 99.
Speaker 2:They'll go work in another chiropractor's office, but they won't, uh, the other they're. They're not employees of their own, they run their own business. They're basically kind of just renting, kind of renting space, so to speak. It's they're they're they're their own own entity. And so we have people that create their own entities to become agents of restoration chiropractic, and it's absolutely incredible.
Speaker 1:I've never heard of that before. That's, that's such an interesting concept to you know, I got this so.
Speaker 2:So my mentor, Shondell Lacey book, had come up with a concept and as I really dove into it, I said I, man, I already I'm kind of already doing this, but I've wanted to create, uh, because I do this with my referral partners, but, man, I really want to create this for all my patients. So we, so I, I got a business attorney. I had to look to see is it legal? What could I do? We looked at all the ins and outs HIPAA laws, everything in colorado. There are some states where you can't, uh, te Texas has some iffy things with it. Um, you know, so you have to, you have to consult with a business attorney, but I have the infrastructure to do it. But, yeah, thanks to them, um, I was able to then implement it and create it and now it's. It's a massive way that we grow our business.
Speaker 1:Yeah, absolutely, because saying thank you is one thing, but when they actually see it is truly another. When it comes to continue to refer and, as we know, referrals are one of the best clients that we can have, which is fantastic. Another way to grow a practice is through speaking, and I know you have a. Is it a keynote speaking company or training?
Speaker 2:Yeah, so I do so through my other group, through the Chiropractor's Edge and then through the Abundant Mind. I do different types of speaking engagements. So I'll speak to the Chiropractor's Edge. I'll speak to a lot of obviously a lot of chiropractors. I was blessed to speak at Sherman College of Chiropractic's 50th anniversary at their Lyceum last year. I just spoke to a group of dentists about marketing and team building, and the other group is called the Abundant Mind.
Speaker 2:So I have another podcast where I literally dive into the mind. I dive into the mind of high-level entrepreneurs and so I get to speak to more high-level in companies. I've spoken to 1, companies. I've spoken to 1200. I've spoken to 12.
Speaker 2:So that's a huge way to create credibility for me and that's actually one of the ways that I do some one-to-one coaching as well, and inevitably every time I do an event, I get flooded with hey, would I be, I want you to be my coach. Now I do a lot of triage coaching, meaning, or triage consulting, where I'll say you know what? Yes, you need a coach, but it's not me, it's going to be, you know, this person over here or this group over here. So I've created relational capital with other businesses, with other um speaking groups. You know, with other. You know from like schubel vision elite, the black Black with Liam Shubel, to the Black Diamond Club with Sean DeLacy, book to Danny Knowles at, you know, here at Mile High Chiropractic here in Colorado, to Close for Cairo. I mean, I have several different groups that coach or have systems, and I refer. I'll say listen, you need a system, and I think this is the system you need, based off of what you shared with me, or, in some cases, yeah, I think we would be a great fit.
Speaker 2:So a lot of my speaking engagements. It fulfills me. I love to be able to give back. It's another way to create income. One of the funnest things I do, though, is I get to bring one of my kids with me whenever I go to travel. So, on one of my most recent events, I took my son with me. He got to rub shoulders with billionaires, decamillionaires, centimillionaires, very wealthy people down to earth, incredible people, and then we went to Disney World for four days afterwards and we had a ball, and the whole time I got to pick his brain on what he loved and what his insight was. So it's another platform that really fulfills me. It builds the other side of my business, and then it helps me find individual people that I can help through individual coaching as well.
Speaker 1:And it's a great way for that work-life balance, so to speak. You know the elusive work-life balance and where does that come into play, especially for busy healthcare entrepreneurs, like it is such an elusive situationlife balance and where does that come into play, especially for busy healthcare entrepreneurs, like it is such an elusive situation. So that's a great explanation there, where you, you know, add that in, bring, bring a kid, you know, and have a great time outside of work, so to speak, but at, but at the same time, brilliant, really, really cool.
Speaker 2:If I may, my son for his 16th birthday. He said he said, dad, before my 16th birthday I want to start my first business. And I said, great, let's get this figured out. So we for his, for his birthday. He kept asking he's like, okay, well, what about Dave Meltzer, you know? Or hey, what about Gary Vee? Or what about so-and-so, what about so-and-so, what about so-and-so, what about Damon John? Like, he started asking all these questions and he goes. You know how do you think he did this?
Speaker 2:I was able, through my personal connections and through the connections of the partners I have relational capital with. I got 20 people, 20 high net worth individuals that are giving him either five minute to 30 minute phone calls for his birthday, that literally are calling, and he's, he's got a level of a series of questions. He's going to ask them and they're going to answer his questions, and he is through the over the moon, through the roof pump for that. But why proximity? I when, when we're together, I get to share what lights me up. And each of my kids are just like anyone's kids are completely different. He definitely has more of an entrepreneur mindset. He's not going to go to college. That's not in his blood. It's not in his DNA and so hang on. I think I lost my mic here. Can you hear me still?
Speaker 1:Yep, no problem.
Speaker 2:We were just talking about technical issues, right we?
Speaker 1:were life. It is what it is. Oh, hang on here, there we go.
Speaker 2:But anyway, I apologize, that's okay, absolutely. Proximity is one of the keys to success, especially with your kids, especially with your family and especially with yourself. I always tell docs, especially those that I coach and that I'm with who are you surrounding yourself with? You need to surround yourself with people who are like-minded, who want to push you. If you're the smartest person in the room, you're probably on the wrong route. Man, you got to push yourself. There's absolutely times to heal, rest, rejuvenate, relax. Why not do that with other people?
Speaker 2:Four years ago today, we were in Puerto Rico for the Berkshires event with Scott Garber. In about a today, we were in Puerto Rico for the Berkshires event with Scott Garber. In about a month, we're going to be in Mexico City with some of the most successful doctors in chiropractic right. I'm going to go down there, I'm going to learn and I'm also going to rejuvenate, right and bring a family member so that allows you to be able to achieve what you want to achieve achieve greater levels of success and have that true work-life balance. And it's an it's an incredible experience, man. I absolutely love it.
Speaker 1:Yeah, I love that. You know you can combine the two. That's something in my life that I haven't probably haven't done. The best job at is is combining those two. If I typically go on a seminar or something along those lines, I'll be going on my own and things like that. So that's, that's a good, good lesson, thank you. And you, you give back to. You know, giving back to the profession. Is is not only the profession, but whatever you choose to giving back in some way is really, really important. You're a member, you know, vice chair, of the IFCO, which is a chiropractic foundation, but you know, tell us a little bit about why you do that.
Speaker 2:You know, I have firmly found that if, as a chiropractor, if you're afraid of sales, if you're afraid of being sold, to guess what you suck at sales right. I have found, I find, with my team, that whatever they're most concerned with the patient's going to be concerned with, and so I firmly believe in giving back. I firmly believe that if you, if you cannot, you cannot move forward. If you can't give back what you, what you put out into this world is exactly what you're going to back is going to give back. One of my, one of my dear friends, dave Meltzer. He teaches you know, I want to give someone a hundred dollars and hey. And if I get 20 bucks back, hey, great. But I know that's gonna, I know that that's gonna have ripple effects, it's gonna bless my life. I want to put the give before the get, and that's what I found in my life is is being able to put the give before the get is fulfilling. It allows me to be able to help pave the way for other people.
Speaker 2:I've paid a lot of taxes mentally and physically, financially, and I would prefer that people don't have to pay those taxes, if I could give back to them. But that also shows there's a fine line of giving back to where. When I first started my practice Scott, I think you and I spoke about this maybe a year ago when I first started my practice, I gave all my care away for free because I didn't understand business. I didn't understand the value and how money really works. I didn't understand that. I understand that now and we get paid very, very well and we are very much. We are so blessed to do what we get to do and because of that I can give back at a greater level. Financially, I can get back with my time.
Speaker 2:Being the vice chair of the IFCO is a huge blessing To be able to see chiropractic be practiced in Brazil, to see chiropractic be able to practice in Europe. Our chairman right now. He is incredible and he's opened up a chiropractic college in Europe and he's teaching chiropractic at its purest form and he's giving back and he's giving back out of the abundance he has. That's the other thing. You can't give out of the abundance you don't have. You need to be sure you are successful in your business to create time so you can do all the other things that matter most in your life. It's super fulfilling. There's a thousand things you can give back to Give back to what lights you up, give back to what fulfills you, but be sure it's something that is personal, that will light you up and drive you and push you forward and that makes a difference at the end of the day. At the end of the day, you know when we have a board meeting, you know anywhere from a two hour to a 12 hour board meeting everyone yes, we went in there and we did business, but we are truly making a difference. That's what lights me up, a difference. That's what lights me up.
Speaker 2:We don't get paid for it, but this is something that I would pay to do because it's for chiropractic. It's blessing the lives of doctors and chiropractors, giving them freedoms to have to have chiropractic, to practice chiropractic, and that for our patients as well. So, um, man, I could go so long about that, but that's um, it's. It's super important for me in my life is giving back. It's balance. We believe 10% of everything we get we give back to God and we give another 10% to chiropractic. So there's organizations all over where I take 10% of my net income and I say, okay, great, I'm going to take this and we're going to put it to the Colorado Chiropractic Association, the Mile High Foundation, we're going to get it to the IFCO, australian Research Foundation, the Foundation for Vertebral Subluxation, so on and so forth, so on and so forth. We've been blessed and, it's interesting, I do far more scot with my 80 than I ever did with my 100% when I wasn't giving. It's crazy how that math doesn't work, but it does, and it's super fulfilling for me, man.
Speaker 1:I love it. The more you have, the more you can give, and money is a magnifier. You know, if you're a great person, you're going to be greater with a healthy business. I think that's a fantastic place to leave it for today. We will definitely be getting you back on the show. We didn't dive into half of what I thought we were going to, so, but thank you for providing so much value for our listeners. And did you have any last remarks?
Speaker 2:No, hey, you know I get like I shared. I firmly believe, doc, in, in giving back health care providers, entrepreneurs. I firmly believe in giving back. I give anybody 30 minutes of my time for free. So if anyone would like to reach out to me, my personal cell, we'll put it in a link below, not in a chat below, but my personal self you want to write this down is eight. So, jake Hanson, any questions you have. Again, I do a lot of triage. A lot of people ask questions and I'll say listen, yeah, ask questions. And I'll say listen, yeah, you need to talk to, you need to dive into Scott's book. You need to dive over here. You need to dive in with this group over here. You need to change this, you need to fire that person, you need to hire that person. A lot of it is questions, but let me know how I can serve you and I'd be honored to do so.
Speaker 1:Fantastic gift giving back again. So thank you for that. And yeah, reach out to Jake. You can find him on socials. You can check out both of his podcasts. He's got some great stuff going, so check him out and if you want to take advantage of that, then that is going to be a half hour well spent. So thank you again for being on the show. We will touch base again very soon on another episode of Questioning Authority. Thanks for listening to this episode of Questioning Authority. I hope you enjoyed the show. Stay tuned for the next one coming out soon. This episode has been brought to you by the Authority Co. Helping service providers increase authority and revenue. Check out theauthoritycocom for more info.